Project:
Arômes et Liquides
It is the leading French reference for electronic cigarettes, e-liquids, and DIY products.
It is the leading French reference for electronic cigarettes, e-liquids, and DIY products.
My roles:
Product Designer, UX/UI Designer
Location:
France
Goals:
Assist customers in selecting the right product and calculating ingredients for DIY e-liquid projects.
Solutions:
I collaborated with a programmer and an editor to create several calculators and interactive spreadsheets.
Impact:
Impact:
Reduced the workload of the after-sales service center and boosted user engagement in self-mixing e-liquids.
I designed
6 different calculators
for A&L to enhance the customer experience:
6 different calculators
for A&L to enhance the customer experience:
1. DIY Calculator
2. "Which E-cigarette is Right for You?" Tool
3. Booster Calculator
4. Resistance Calculator
5. Quick Calculation Tool
6. Nicotine Strength Calculator
Business Goals:
1. Strengthen the company's image as a DIY specialist.
2. Encourage customers to return to the site after a sale.
3. Provide all necessary calculations for creating nicotine-based liquids.
4. Reduce customer inquiries to after-sales support about making their own e-liquids.
Increase sales of DIY components.
Increase sales of DIY components.
User Goals:
1. Save money by creating their own e-liquids.
2. Easily calculate the amounts of base, nicotine, and flavor to mix.
3. Highlight the cost-effectiveness and fun of making their own e-liquid.
Unique Proposal:
This is the only calculator that allows users to mix two different fragrances in their e-liquid.
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In the first version of the calculator, users were first asked to choose what they wanted to calculate: the base or the e-liquid.
---------------- HOW I WORKED ----------------
USAGE ANALYSIS
I reviewed 10 hours of video footage showing users interacting with the previous version of the calculator.
I reviewed 10 hours of video footage showing users interacting with the previous version of the calculator.
INTERVIEW SESSION
I conducted 5 interviews with vapers from different backgrounds to understand how they make their liquids and calculate the required volumes.
I conducted 5 interviews with vapers from different backgrounds to understand how they make their liquids and calculate the required volumes.
COMETITOR ANALYSIS
I analyzed the calculators of our 5 main competitors to identify strengths and weaknesses.
I analyzed the calculators of our 5 main competitors to identify strengths and weaknesses.
PAIN POINTS
1. Users have to click multiple times to adjust the base amount.
2. Users switch between two screens to adjust calculation results, trying to match the available ingredient amounts.
3. Users often get confused between the E-Liquid and Base calculators.
2. Users switch between two screens to adjust calculation results, trying to match the available ingredient amounts.
3. Users often get confused between the E-Liquid and Base calculators.
------------- INSIGHTS AND RESULTS -------------
1.
MOBILE USAGE:
Users primarily use the mobile version of the site for calculations.
Result:
I focused on enhancing the mobile calculator and exploring the development of an app.
2.
MULTIPLE CALCULATIONS:
Users often make several calculations in one session.
Result:
I implemented the ability for users to add and remove components at any stage of the calculation.
3.
Ingredient Adjustments:
Users want to modify results to better align with the quantities of ingredients they have.
Result:
I made the results on the final screen editable, allowing users to easily adjust inputs.
4.
Pre-Purchase Calculations:
Users perform calculations before making a purchase.
Result:
Added two product gallery sliders on the final screen: "You May Be Lacking..." and "You Might Need."
---------------- LO-FI PROTOTYPE----------------
MAIN SCENARIOS:
1. Calculating nicotine base liquid.
2. Calculating flavored e-liquid.
3. Calculating nicotine content in e-liquid.
1. Calculating nicotine base liquid.
2. Calculating flavored e-liquid.
3. Calculating nicotine content in e-liquid.
---------------- HI-FI PROTOTYPE----------------
REJECTED CONCEPT
for the DIY Calculator
for the DIY Calculator
The initial version of the calculator included a game element, where the bottle would fill synchronously with data entry, and the overall visual design aimed to support the brand color.
This version was rejected by stakeholders due to the lack of a specialist to develop the animation and an excess of color.
On the product page, a short version of the DIY calculator has been integrated to assist experienced vapers.
Familiar with DIY e-liquids, they only need a small hint to make a decision, making the experience smoother.
Goals:
Increase the number of new users.
Solutions:
Solutions:
Developed a calculator to help users select an electronic cigarette based on their smoking profile.
Outcomes:
Outcomes:
Sales of e-cigarette models designed for beginners have increased.
A beginner vaper often needs assistance in choosing the right nicotine level.
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WHAT I LEARNED
Products are constantly evolving, and so does the way users interact with them. It’s essential to keep a finger on the pulse of user behavior and be ready to adapt the service accordingly.
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