Project
The A&L Ultimate collection is a range of e-liquids. Established in 2012, this company is a pioneer in e-liquid "made in France". Each new Ultimate character is inspired by the artistic vision of the brand's owner.
My Roles
Since 2017, I have regularly illustrated characters for the Ultimate range.
Ragnarok is the first character I illustrated for the already existing Ultimate range of flavors.
Ragnarok became so successful that the brand owner decided to give the already launched character a more heroic appearance.
The first version of Yakuza was deemed 'inappropriate in spirit.' The brand owner selected an existing character to serve as a reference.
In my initial approach to the character Luna, I aimed to combine elements of sinfulness and holiness.
However, the brand owner redirected me towards a more mystical theme.
For the character Kami, I received a reference at the very start of the project.
After my attempt to associate the character Shiva with Indian mythology, I was given a reference to an existing character.
Ragnarok became so popular that an series
of Ragnarok characters was created.
For the brand's commercial promotion, I have created a wide range of graphic and print materials over time
Thank you
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