Web Design
Showcase
Showcase
Project
Online showcase for range of e-liquid flavor
premium quality Ultimate made in France by
Aromes et Liquides.
Online showcase for range of e-liquid flavor
premium quality Ultimate made in France by
Aromes et Liquides.
My roles
I have played various roles requiring design creativity: Product Designer, Art Director, UX/UI Designer, Illustrator Graphic designer, etc.
I have played various roles requiring design creativity: Product Designer, Art Director, UX/UI Designer, Illustrator Graphic designer, etc.
Goals
Increase sales among wholesale buyers. To direct the website to wholesale buyers
Increase sales among wholesale buyers. To direct the website to wholesale buyers
Solutions
The site has to show the spirit of range, to provide convenient access to all the information and push to first contact
The site has to show the spirit of range, to provide convenient access to all the information and push to first contact
Outcomes
Explosive success of the product among professionals :
sales volume of Ultimate range increased by over 200% between 2019 & 2023
Explosive success of the product among professionals :
sales volume of Ultimate range increased by over 200% between 2019 & 2023
how I worked
In this project I had different roles,
but here I want to share with you part of the web-design
but here I want to share with you part of the web-design
HOME page
I had the idea that it is very important to give access to short information about every single product of range straight on the home page
product page
I decided to accompany every product of range by a tasty composition of flavors
I decided to integrate a product gallery
at the bottom of the product page
to loop the user's visit
at the bottom of the product page
to loop the user's visit
VIDEO
For every single character, I made a short video-presentation that our wholesale buyers can download on the website and use when they need to.
advertising materials
To promote the Ultimate brand, I created a range of advertising materials, including flyers, leaflets, brochures, exhibition stands, packaging, labels, merchandising items, and more.
behind the scenes
(and I hope this remains between us)
Rejected concept
V1
V1
At first I thought how to present all of these different products in an accessible and memorable way.
So I grouped them by flavor types
This solution had two fundamental weak spots:
1. We cannot classify the entire range into groups
2. We would have to create a new product only in this segment of flavors
2. We would have to create a new product only in this segment of flavors
Rejected concept
V2
V2
In the second version of the concept,
I wanted to base the separation on two main flavor bases: Fresch and ZERO Fresch
I wanted to base the separation on two main flavor bases: Fresch and ZERO Fresch
The success of the final version of the Ultimate website highlighted the needs to create an online showcase for another ranges of Arômes et Liquides...
